PRO Development™ Users Sign In Here:  

Values-based Leadership

VBL: The Key to Transformational Leadership…

Values-based Leadership is at the core of all we do.

Values-based leaders effectively engage, motivate and equip their employees, creating a culture of trust that enables organizational transformation. The result: Professional growth, effective execution and higher performance.

Values-based leadership (VBL):

  1. Identifies and illuminates personal uniqueness and strengths by which individuals can bring value to an organization;
  2. Inspires individual understanding and commitment about the unique value they can bring in order to achieve organizational goals;
  3. Instills the right behaviors that motivate and inspire others to establish a values-based performance culture; and
  4.  Delivers extraordinary results…guaranteed.


Values-based leaders create and lead values-driven companies that are

energized, equipped and organized to achieve powerful goals.

Transformational, values-based leadership requires a specific thought process—it’s about the way we think and what we believe—and what we believe is determined by what we value. Ultimately, our values govern our behavior, and our behavior determines our performance.

VBL is not about change—change merely fixes the past; 
VBL is about transformation—it enables the future.

VBL Wheel